success storyTerra Origin

First Goal

Terra Origin, a young brand, was looking to ramp up their website user traffic in order to scale their Ecommerce business, garner Email sign ups, and capture user cookies for retargeting initiatives. As a new company, brand search volume is low so our goal was to discover the most efficient non-branded keywords that would generate revenue and conversions.

Strategy

We started promoting on Google Ads with best in class ad copy and broad terms, mining for keywords that would deliver the highest volume of conversions. We then trimmed the keyword set focusing on the lowest cost per conversion terms. We also set up shopping campaigns to appear in instances when text ads weren’t showing, on the Google Shopping App, and to own more real-estate on the search results page.

Results

• Discovered an opportunity for a product that previously wasn’t getting much attention on site. Created a dedicated landing page, and capitalized on the popular search trend correlating to the item. The campaign for this product ended up generating some of the highest revenue volume with the lowest cost per transaction across all other product lines.
• Ongoing optimizations resulted in -42% decrease in cost per conversions, and +64% increase in total conversions, 3 months after the start of our campaigns
• Transactions increased 160% & Email subscriptions increased 250% compared to same period prior year

Second Goal

Terra Origin, a young brand, was looking to ramp up their website user traffic in order to scale their Ecommerce business, garner Email sign ups, and capture user cookies for retargeting initiatives. As a new company, brand search volume is low so our goal was to discover the most efficient non-branded keywords that would generate revenue and conversions.

Strategy

We started promoting on Google Ads with best in class ad copy and broad terms, mining for keywords that would deliver the highest volume of conversions. We then trimmed the keyword set focusing on the lowest cost per conversion terms. We also set up shopping campaigns to appear in instances when text ads weren’t showing, on the Google Shopping App, and to own more real-estate on the search results page.

Results

• The highest Ecommerce conversion rate, revenue, and transactions for a Terra Origin paid search campaign in the last 2 years, only a month after updates were completed.