We believe YouTube is one of the most effective ways to raise brand awareness for any business. We strive to find the best mix of advertising format, audiences, location, calls to action, and landing page to capture the people who want what you have to offer. YouTube has now enabled remarketing of website visitors, and past viewers of your YouTube channel, video or video ads. Custom-affinity audiences make it possible for you to utilize the keyword learnings from your Paid Search campaigns and target a niche audience of select users.