The growth of online grocery store delivery in the last few years has been exponential. Online grocery shopping has been growing for many years, however with the onset of COVID-19, online grocery delivery has sky-rocketed.
While Instacart doesn’t publish usage statistics, it added 300,000 more ‘shoppers’, riders responsible for picking up and delivering groceries, in the first half of 2020. It hired 350,000 more in 2020, with $35 billion in grocery sales.
Instacart leads online grocery in North America, spanning 25,000 brick and mortar stores across more than 5,500 cities in the US and Canada. This scale enables brands to gain insights into typically hard-to-get inventory data across locations and regions, empowering strategic decisions for marketing, supply chain management, and more.
Online grocery and last mile delivery are booming, with Instacart emerging as a top choice for online shoppers. Customers are flocking to Instacart in droves for its convenience and are using the service to buy everything from beer to butter and from hair color to hand sanitizer.
Now is the time for grocery and non-grocery brands alike to double-down on their Instacart Advertising strategy, determining how to win the first basket, grow category share, acquire new customers, and leverage previously unavailable data and insights to maximize competitive advantage.
Instacart offers both paid search advertising as well as Display ads which make for an amazing combination of driving sales and brand awareness.
Walmart has nearly doubled the number of stores offering same-day delivery over the past year to meet pandemic-fueled demand and prepare for its Walmart+ membership service. Last summer saw the largest growth, with 850 stores adding delivery between May and September, according to media and company reports.
Their massive company growth caused a big jump in Walmart’s overall e-commerce sales. Compared to two years ago Walmart had an 87% increase in e-commerce sales. With the additional of Walmart.
Walmart’s advertising platform, Walmart Connect, offers sellers sponsored search placement across many of their locations. They offer keyword based bidding as well as placement on their product detail pages. Now is the time to promote on Walmart and drive revenue growth and incremental users.
Target’s online sales crossed $16 billion in 2020, with store pickup and curbside pickup growing 70% and 600% year over year, respectively.
The retail chain’s ecommerce sales grew an explosive 145% in its 2020 fiscal year ended Jan. 30, Target reported today. Online sales reached $16.63 billion, up nearly $10 billion from 2019. That means eCommerce accounts for 18% of its total sales, compared with 9% in 2019 and 7% in 2018.
Target partners with Criteo to assist with their online advertising due to the massive growth seen in 2020. According to Target, they had 10 million new online customers in the first half of 2020 with 40% of them utilizing the search function and being 2 times more likely to convert a sale when interacting with search.
With Criteo introduced in Dec. 2020 brands have already begun to see success with product ads’ conversion rate averaging at 62% and ROAS averaging at $3-4. Target’s digital advertising still being in it’s beginning stages provides the perfect moment for brands to jump in and take advantage of the unsaturated marketplace.
