Display media has become more sophisticated over the years. At Safebet Marketing we stay on top of the latest developments such as Smart Display, which customizes creative and copy to responsively fit on sites across the Display Network. Display media is best known for its remarketing capabilities, which means that a person who has visited your website can continue to see ads for your business after they leave the site. Gmail ads are also now becoming an effective method of promoting your business to the people that have interest in your products or who have already visited your website but have not completed a purchase or desired action. Gmail ads are seamlessly incorporated into your inbox which makes them work as a type of email marketing campaign.
