If you are an ECommerce business, then having a Product Listing Ad on Google to showcase the products you sell on your website is a no-brainer. Product Listing Ads are a second layer to your paid search campaigns, they produce a more direct response to people’s search queries and can lead to a fast purchase. Google allows the user to skip the step of browsing your website and instead displays the item directly in front of them on the search engine results page. This makes the path to purchase much faster.
