Paid search also known as PPC (pay per click) advertising is the best sales performance marketing channel there is. Billions of people every day type in a search query. Our job at Safebet Marketing is to discover what makes your business unique and stand out from the competition. We discover the right combination of keywords, budget, ad copy, landing page, geography and more in order to generate revenue, leads, and relevant traffic for your business. We incorporate Google Analytics into our analysis which means we get an omni-channel understanding of your business rather than living in a silo. We continuously fine tune our findings and strategy to assure your campaigns are performing to their best capacity and your ad copy and targeting stays fresh.
Google’s paid search advertisements can now appear in the top 4 spots of a search engine results page. This means that an organic search listing may not appear until the 5th position, below the fold of a mobile and/or desktop device. Considering that about 70% of clicks happen on the top half of a search engine results page, if you don’t have an ad, the odds of someone clicking on your website drop dramatically. The customization you can have with your paid search ad copy vs. organic listings is unbeatable. PPC allows you to show promotions happening at that moment in time and quickly change ad content to reflect your company’s current goals. The bottom line is if you want to obtain a digital presence, drive Ecommerce revenue, and show customized messaging to the right people at the right time, paid search is a necessity.
